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Yup. Political language shapes perception and drifts people in a certain direction. Meanings change in ways that are "subtle". Over time the entire definition is changed. A good example of that is to compare mainstream "liberalism" of 50 years ago to mainstream "liberalism" now or even 30 years ago. Many who identify with that 'brand' have over a relatively short period of time drifted their views to align with their 'brand'. It's shaping.

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